[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.antiba.cz\/k-cemu-slouzi-pr-clanek\/#Article","mainEntityOfPage":"https:\/\/www.antiba.cz\/k-cemu-slouzi-pr-clanek\/","headline":"K \u010demu slou\u017e\u00ed PR \u010dl\u00e1nek","name":"K \u010demu slou\u017e\u00ed PR \u010dl\u00e1nek","description":"Reklama a propagace m\u016f\u017ee m\u00edt mnoho podob. N\u011bkdy m\u016f\u017ee b\u00fdt zcela o\u010dividn\u00e1, jako nap\u0159\u00edklad reklama v televizi, jindy nemus\u00ed b\u00fdt hned na prvn\u00ed pohled jasn\u00e9, … ","datePublished":"2020-06-22","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.antiba.cz\/author\/#Person","name":"","url":"https:\/\/www.antiba.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"antiba.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.antiba.cz\/wp-content\/uploads\/clanek1_6.jpg","url":"https:\/\/www.antiba.cz\/wp-content\/uploads\/clanek1_6.jpg","height":0,"width":0},"url":"https:\/\/www.antiba.cz\/k-cemu-slouzi-pr-clanek\/","about":["Spole\u010dnosti"],"wordCount":442,"articleBody":"   Reklama a propagace m\u016f\u017ee m\u00edt mnoho podob. N\u011bkdy m\u016f\u017ee b\u00fdt zcela o\u010dividn\u00e1, jako nap\u0159\u00edklad reklama v televizi, jindy nemus\u00ed b\u00fdt hned na prvn\u00ed pohled jasn\u00e9, \u017ee jde ve skute\u010dnosti o reklamu. C\u00edlem oboj\u00edho je samoz\u0159ejm\u011b p\u0159esv\u011bd\u010dit z\u00e1kazn\u00edka, aby si dan\u00fd produkt koupil. Av\u0161ak zat\u00edmco klasick\u00e1 reklama s\u00e1z\u00ed na to, \u017ee z\u00e1kazn\u00edka zaujme, ten druh\u00fd typ si n\u00e1s naopak p\u0159eje ovlivnit trochu jinou cestou.Klasick\u00fdm p\u0159\u00edpadem m\u016f\u017ee b\u00fdt PR \u010dl\u00e1nek. Pravd\u011bpodobn\u011b nen\u00ed moc lid\u00ed, kte\u0159\u00ed v\u011bd\u00ed, co p\u0159esn\u011b to znamen\u00e1 a jak se n\u00e1s dot\u00fdk\u00e1. P\u0159itom jsme se s n\u00edm setkali pravd\u011bpodobn\u011b ka\u017ed\u00fd z n\u00e1s, jen jsme si toho nev\u0161imli. A to je pr\u00e1v\u011b \u00fa\u010del. O co se tedy jedn\u00e1?Jak ji\u017e bylo \u0159e\u010deno, jde o sv\u00e9ho druhu skrytou reklamu. Zjednodu\u0161en\u011b \u0159e\u010deno, jedn\u00e1 se o \u010dl\u00e1nek, kter\u00fd m\u00e1 propagovat ur\u010dit\u00fd v\u00fdrobek, ale tv\u00e1\u0159it se p\u0159itom, \u017ee se nejedn\u00e1 o propagaci, n\u00fdbr\u017e o norm\u00e1ln\u00ed, seri\u00f3zn\u00ed \u010dl\u00e1nek, kter\u00fd do dan\u00e9ho \u010dasopisu (nebo\u0165 tam je najdeme nej\u010dast\u011bji) pat\u0159\u00ed.Je samoz\u0159ejm\u00e9, \u017ee v r\u00e1mci prevence klam\u00e1n\u00ed z\u00e1kazn\u00edka je nutn\u00e9, aby takto lad\u011bn\u00fd \u010dl\u00e1nek byl jasn\u011b ozna\u010den\u00fd a aby bylo patrn\u00e9, \u017ee jde o placenou propagaci, nikoliv o norm\u00e1ln\u00ed \u010dl\u00e1nek. To je obvykle spln\u011bno t\u00edm, \u017ee na str\u00e1nce najdeme slova \u201einzerce\u201c, p\u0159\u00edpadn\u011b \u201epublic relation\u201c. To ke spln\u011bn\u00ed z\u00e1kona sta\u010d\u00ed. \u010cten\u00e1\u0159 si toto ozna\u010den\u00ed p\u0159e\u010dte a hned v\u00ed, kter\u00e1 bije.To by v\u0161ak inzerenti nesm\u011bli b\u00fdt vychytral\u00ed. Toto ozna\u010den\u00ed p\u00ed\u0161ou mal\u00fdm p\u00edsmem na okraj str\u00e1nky, n\u011bkam, kde to lze snadno p\u0159ehl\u00e9dnout. Nav\u00edc je velmi pravd\u011bpodobn\u00e9, \u017ee nap\u0159\u00edklad star\u0161\u00ed generace nebude v\u011bd\u011bt, co to \u201epublic relation\u201c je, tak\u017ee i kdy\u017e si toho v\u0161imne, moc to tomu \u010dlov\u011bku ne\u0159ekne.Jist\u011b, m\u016f\u017eeme \u0159\u00edci, \u017ee je to pon\u011bkud ne\u010destn\u00e9. Av\u0161ak m\u011bli bychom m\u00edt na pam\u011bti, \u017ee konkurence na trhu je tvrd\u00e1 a z\u00e1kazn\u00edky je t\u0159eba z\u00edsk\u00e1vat v\u0161emi mo\u017en\u00fdmi dostupn\u00fdmi prost\u0159edky. Proto se nezlobme na ty, kte\u0159\u00ed tyto \u010dl\u00e1nky uve\u0159ej\u0148uj\u00ed, a rad\u011bji pou\u010dme na\u0161e star\u0161\u00ed p\u0159\u00edbuzn\u00e9, aby n\u011b\u010demu takov\u00e9mu nenalet\u011bli. Je to v sou\u010dasn\u00e9 dob\u011b jedin\u00e9 \u0159e\u0161en\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu slou\u017e\u00ed PR \u010dl\u00e1nek","item":"https:\/\/www.antiba.cz\/k-cemu-slouzi-pr-clanek\/#breadcrumbitem"}]}]